Politically incorrect or un-politically correct

How would a politically correct person call a black person from Senegal, Kenya, South Africa or any other country in the African continent, “African Senegalese”, African Kenyan”, “African South African” or, in general, “African African”?
This question has been in my mind for quite some time, probably since I was talking to a very good friend of mine, American of course, a couple of years ago. At some point in our conversation in a small café in Palo Alto, he referred to my ethnic group as “Latino” and I believe he felt embarrassed since he apologized to me. He then asked me if I preferred to be called "Hispanic". I answered that anyway he or anybody called me was fine. I really didn't care then, and I don't care now.

I started to realize then how Americans, in an attempt to look egalitarian have resorted to adapt names to the different ethnic groups so that in public they do not hurt anybody. I know my friend didn’t mean any harm and was not trying to be politically correct with me. I' sure he's not racist. But looking at the hard facts, racism still exists; and it exists regardless of the way blacks, yellows or any other ethnic group is called.

In my view, these names are just euphemisms to be politically correct. But frankly I prefer to be un-politically correct or politically incorrect, but treat everybody with respect. Blacks, yellows, reds, browns or any person born in the USA is as American as any white American. Blacks, whites, reds browns or any person born in China is as Chinese as a yellow Chinese. And the same goes to any group, religious, ethnic, etc. born in any other country. In the end, respect for other people it’s not in the way we called them but in the way we treat them.